DESIGN

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Falmouth dog park

After completing my Media Associate Internship with the park, I joined the board of trustees with the reponsibility of designing marketing materials and co-managing the social media accounts. Below is a combination of designs that I have completed while working with the park.

  • One of the most significant tasks that I completed during my internship was redesigning the dog park website. The previous site was cluttered with archived material, and the home page was the primary tab used for all content. The hierarchy of the navigation bar’s tabs did not organize content efficiently and the user experience on the site was confusing. I completely redesigned the site, focusing on refreshing the home page to host essential information, and rearranged the navigation bar to organize content in a way that provided a more positive user experience.

  • An additional duty of my role as a Media Associate was to produce marketing materials for the park. Materials included newsletters, flyers, rack cards, posters, news articles, and more.

  • I was tasked with designing the ten-year anniversary logo for the park. My approach was to combine the upgraded branding that I introduced during my internship with the previous logo. I utilized the new color scheme to create a fun design that featured one of the previous brand symbols.

  • Falmouth dog park

  • Color scheme

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THE SPORTS MUSEUM

Working alongside my teammates, we provided our client, the Sports Museum located in Boston, with a strategic campaign that aimed to address the museum’s ambiguous brand identity. Although this project encapsulates a full marketing plan, I wanted to highlight several design elements that I had a primary role in creating.

  • The Sports Museum's brand communication is challenging. Consequently, the museum's identity as both a physical museum and a non–profit that provides aid to the community is difficult to keep aligned. The lack of cohesion between organizational sectors (including education, events, fundraising, and the physical museum) weakens overall awareness.

  • Our team aims to bring The Sports Museum a consistent identity through the Find Your Causeway campaign. Through this campaign, The Sports Museum will leverage the unified and compelling Boston sports pride in order to inspire Bostonians through the power and excitement of community.

    We are all moving forward together through the spirit of Boston sports.

  • The objective of this campaign is to raise brand awareness among three specific groups of millennials in Boston and the Greater Boston Area (GBA) for The Sports Museum and the organization's mission. These groups of millennials include impassioned Boston sports fans, new-to-Boston millennials seeking a community to be a part of, and young parents raising the next generation of Bostonians.

    In order to reach these segments, our team created several advertising mock-ups that portrayed strategic targeting techniques that the client could implement into their advertising.

    Designs included a campaign logo, warm-up hockey jerseys, rally towels, street murals and signs, and various other out-of-home experiences. See the designs below.

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Kylie Breen Photography

After deciding to launch my own portrait, branding, and wildlife photography business four years ago, I had to build my brand from scratch. From going through several website designs to designing brochures and business cards, my experience in brand design grew significantly.

  • Building my first website on WordPress was a valuable learning opportunity as I developed the foundational skills necessary to build and navigate through a website. After hosting my site on WordPress for several years, I made the switch to Squarespace due to more user liberty with design choices.

  • Knowing that I wanted to represent a piece of myself in my logo, I sought inspiration from nature and looked to use Earth tones as well as leaf symbols. Choosing a typeface was a more difficult task, however, I landed on using Andrea Bilarosa as its scripted style matched the wildlife theme that I was going for. I created the logo and its variations in Adobe Illustrator. See the designs below.

  • After establishing my brand identity, I wanted to provide a more informative and impressive service to my clients. I designed stickers, business cards, brochures, contracts, flyers, social media graphics, and more.

  • Primary logo

  • Secondary logo

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Wander with Her

Wander With Her is a travel blog that I created to share my travel itineraries, photography, and recommendations with individuals seeking an informative site for travel planning.

  • Wander With Her is currently hosted on my photography site, so my goal was to maintain the same aesthetic as my photography brand through the logo design. Drawing inspiration from nature and using a script typeface, this logo is meant to elicit my love for the outdoors.

  • Although currently hosted on my photography site, for my User Experience Design class I was tasked with designing a separate site for the blog. Below is the visual presentation of the Home & Blog tabs using symbols such as stamps, polaroids, maps, journal paper, and more to further the theme of travel.

  • Primary Logo

  • Adobe XD Web Design – Mobile

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SYSTEMS NEUROSCIENCE LABORATORY

The Systems Neuroscience Laboratory at Worcester Polytechnic Institute focuses on interpreting olfactory dysfunction in neurological disorders and aims to understand how olfaction is coded in the brain.

After working with Jagan Srinivasan, Principle Investigator for the lab, on multiple drafts for the logo, we determined that incorporating the symbols of neurons, worms, and the structure of molecules was representative of the mission of the lab. The logo encapsulates the primary emblems of the lab, and I also designed a mockup business card which Jagan expressed his admiration for especially:

“Kylie, Thanks for the logo designs. The lab really loved them. We are so lucky to have you design our lab logo! This will help us a lot! I was very impressed with your business card design.”

  • Business card mockup – Version 2

  • Color Scheme

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CLASSWORK

While minoring in Graphic Design at Endicott College, I completed a variety of projects that demonstrate my design skillset.

  • Music Festival Poster

  • Marvel Tarot Cards

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