SOCIAL MEDIA

Content Creation

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management

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Analysis

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Scheduling

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Reporting

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Content Creation 〰️ management 〰️ Analysis 〰️ Scheduling 〰️ Reporting 〰️

SENIOR THESIs - Social Media & Photography: Comparing the Snapshot and Canva Aesthetics

CONTENT CREATION

As a designer, photographer, and informed social media user, I have a variety of experiences with content creation. See the photography and design tabs for examples of this work.

SOCIAL MEDIA MANAGEMENT – ORGANIC

As a business owner myself, I understand the value and importance of maintaining branded social media platforms to gain exposure and ultimately drive revenue. I monitor and manage several Instagram accounts, most notably, my photography account where I strive to maintain a consistent brand voice and style across all of my posts (see below).

View fullsize tried out some night flash photography in 📍Boston — shoutout to @gabedebenedetto for once again agreeing to be in freezing weather for a photoshoot!!
View fullsize some unreal birding from my spring break in 📍Hilton Head, SC that I had to share — Egret, Red-Tailed Hawk, Northern Mockingbird, Bluebird, Cardinal, & Wood Stork
View fullsize happy valentines day loves! 💋
View fullsize 🎓 endicott seniors, this one’s for you ↓ — I know it’s early to start thinking about grad pics but many seniors have expressed interest in booking grad photos with me - thank you so much!! In order to stay on top of things I&r
View fullsize this just in, @chloequinlann__ is launching her very own podcast 🎙️📰 — Watch out @spotify my girl is about to take over!! So proud of you & happy to take your branding photos :)
View fullsize In honor of the holiday season, let’s appreciate the salvatore siblings’ creative gift to their parents this year 🎁 — When Sydney reached out asking if it was possible to take sibling photos to gift to their parents for Christmas,
View fullsize pretty roses, subtle thorns 🌹 — Everyday I am amazed over how talented and driven my friends are. @nataliethemeli wrote her own book filled with poetry written about the hurting and the healing that comes with love, which ultimately inspired t
View fullsize Let’s hear it for the boys!! 👏🏻 — Regardless of your comfort level in front of the camera, it is always my goal to get each of my clients to crack a smile or feel like themselves while shooting. If a suggested pose isn’t your favo
View fullsize Obsidian 🌋 — I adore working with fellow creatives. The Endicott Architecture & Design club designed this dress completely out of interior design materials for this year’s @iidanefashionshow. I was honored to take some photos of the

SOCIAL MEDIA MANAGEMENT – PAID

After working as a Growth Marketing Intern with the Paid Social Team at NOBULL, I am experienced in the following:

  • Building Instagram & Facebook ads to support launches, restocks, & gaps

  • Reviewing weekly campaign performance and generating weakly and monthly KPI reporting

  • Maintaining a Creative Tracker and generating performance insights to inform the team with creative learnings

  • Making strategic, data-driven decisions when selecting copy and creative for advertisements

PUBLISHING - pre & POST

Through my education at Endicott College, I received my Social Marketing Certification from Hootsuite. Hootsuite is a tool used to schedule content for social media in advance which is incredibly helpful with sustaining a consistent posting schedule. Additionally, I am familiar with post-published analysis through my experience with Meta Suite where I have evaluated the performance of Instagram and Facebook ads, on Facebook Ads Manager specifically, by looking at key performance indicators such as results, spend, ROAS, impressions, and more. Analyzing performance insights allows for more informed creative decisions for future posts.

SOCIAL MEDIA ANALYSIS

I have conducted various social media analyses throughout my experiences in the marketing world, but one in particular that I want to shed light on is my analysis of the Falmouth Dog Park Instagram. Below are the findings I made as well as the corresponding recommendations for future implementation.

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